ACS Applied Computer Science

  • Increase font size
  • Default font size
  • Decrease font size

WEB ANALYTICS COMBINED WITH EYE TRACKING FOR SUCCESSFUL USER EXPERIENCE DESIGN: A CASE STUDY

Print
The authors propose a new approach for the mobile user experience design process by means of web analytics and eye-tracking. The proposed method was applied to design the LUT mobile website. In the method, to create the mobile website design, data of various users and their behaviour were gathered and analysed using the web analytics tool. Next, based on the findings from web analytics, the mobile prototype for the website was created and validated in eye-tracking usability testing. The analysis of participants’ behaviour during eye-tracking sessions allowed improvements of the prototype.
  • APA 6th style
Borys, M., Czwórnóg, M., & Ratajczyk, T. (2016). Web analytics combined with eye tracking for successful user experience design: a case study. Applied Computer Science, 12(4), 96-110. 
  • Chicago style
Borys, Magdalena, Monika Czwórnóg, and Tomasz Ratajczyk. "Web Analytics Combined with Eye Tracking for Successful User Experience Design: A Case Study." Applied Computer Science 12, no. 4 (2016): 96-110.
  • IEEE style
M. Borys, M. Czwórnóg, and T. Ratajczyk, "Web analytics combined with eye tracking for successful user experience design: a case study," Applied Computer Science, vol. 12, no. 4, pp. 96-110, 2016.
  • Vancouver style
Borys M, Czwórnóg M, Ratajczyk T. Web analytics combined with eye tracking for successful user experience design: a case study. Applied Computer Science. 2016;12(4):96-110.
​​​​